Ashit Milne

Founder

I don't see myself as an entrepreneur or innovator so much as a civil servant at a time when the line between government and the governed is disappearing. We are rapidly moving from deferring the governance of our lives to largely performative representative governments toward a world in which those of us living in the most liberal societies can begin thinking about direct democracy—enabled by our ability to assess relative value and trust at a granular level of identity, as we become better able to measure what kinds of behaviours align our personal goals in life with those of society and our ecology.

So too will the lines between work and life, so-called for-profit and non-profit, and the very distinction between art and manufacture diminish. As dross, whether manual or bureaucratic, is increasingly automated or eliminated altogether, we'll have the agency to optimize our lives and pursue our Calling—the pursuit of whatever combinations of apprehension and movement feel noble to our various notions of reason. We'll even get paid for it as we identify how being ourselves benefits society and ecology.

It begins, I believe, with people such as myself who have claimed every brass ring and, while finding them meaningful in some measure, have realized that fulfillment is not a material objective, but rather a spiritual and experiential one. For me personally it is time to simply focus on the right thing - aligning my entire life holistically with our ecology - and without making excuses or leaving anything behind at the end.